NBC gets it!
NBC has their own YouTube Page.
Finally some multi-national entertainment corporation gets it! Posting short videos of TV shows may be copyright infringement by law but it is also great marketing.
YouTube is free low-rez advertising.
It’s the whole “give them just enough to leave them hungry” philosophy. Instead of getting all uppity like Viacom (who will do anything to get media attention right now), NBC has decided to embrace the revolution.
Good for them.
Now, NBC and FOX are launching their own video distribution service this summer, which may or my not take off. My money is that it will be a modest success at best. YouTube is too much in zeitgeist, like its parent company Google (How often do you hear someone say “Hey go Yahoo! that guy for me.” or “Can you Ask.com that Seinfeld episode?”).
Still by having a strong presence on YouTube, NBC is playing it right.
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